Geo-Targeting can be one of the most effect ways to maximize your advertising and marketing effort and dollars.
Geo-Targeting is the applied practice of online advertising and marketing of a specific website or message to a predetermined geographic location. There are many benefits to geo targeting, but 2 major. The first being the ability to hand tailor multiple ideas or products for each local region independently. The second being less wasted time and money. Most advertisers offer blanket marketing. Reference your junk mail pile. Imagine being able to actually deliver your message to people that were interested in seeing it, in a way that personally connects with them. That my friends is priceless.
Geo-targeting is only one of many techniques used in gaining advantage over the competition in an ever crowded marketplace.